Apple Enters the Wearables Business
Posted on
19/05/2014 by Josep Valor
The reports that Apple is close to buying the headphone company Beats
was received with widespread skepticism, says Prof. Josep Valor. It doesn’t
seem to make sense from either a branding or a technological point of view.
However, Apple has already shown an interest in headphones that measure
physical activity and, as the wearable industry is gaining momentum, Apple and
Beats may prove to be an unbeatable combination.
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